quarta-feira, 8 de dezembro de 2010

A glimpse of the Brazilian translation market

I just came across the website of a translation agency based in São Paulo. Everything looks nice until you start poking around and reading. The list of services they provide includes “version”, a special kind of service you would be hard-pressed to find anywhere else but in Brazil. In the company’s own words, this “consists in passing a text written in Portuguese to another language.” Their São Paulo address is translated into English (So-and-so Avenue...), and they have a "center of attention" (a call center, I suppose). If that is the best English they can come up with for their website, you can only imagine what goes into the translations they produce.

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